Showing posts with label Awards. Show all posts
Showing posts with label Awards. Show all posts
Sunday, January 31, 2010
Digit 20091201 Scan05 Zero1 Awards Laptops LCD
Awards are a double edged sword. They can guide us to the right products but only if our requirements are more or less like those of the target consumers. The problem is we don't know for what sort of a consumer did a product win the award. To complicate matters further, the selection process may not have been altogether very scientific.
Best would be to first survey the options, then create a short list, then see if some of the options have been endorsed by those in the know. Also keep a tab on after sales service because even though electronics have become so reliable, a bit of mishandling or some spike in voltage can cause a lot of trouble. In general, we should stick with established brands for better third party support and resale value.
In notebooks, HP-Compaq, Dell, Lenovo, Sony and Apple are the premium brands with Acer, Toshiba, HCL, Zenith handling the volume end. Asus, Benq, Samsung and LG are the newcomers.
Among LCD monitors, a new trend is the Monitor-TV combo. Benq MK2432 (24", Rs 17,000) and LG M237WA (23", Rs 16,000) are notable combos with FullHD resolution. The Samsung P2370HD is not available in India yet.
Monday, November 30, 2009
PCQuest 20091101 Scan02 Users Choice Awards
The survey questionnaire sought information on the following 5 basic areas:
1. 'Top of Mind recall' for various brands in each product category.
2. Primary brand owned.
3. Brand preference for future purchase.
4. Reasons for using current brand.
5. Reasons for preference of future brand.
Labels:
Awards,
Brands,
Feature,
November 2009,
PC Quest
PCQuest 20091101 Scan01 Users Choice Awards
Find out which IT brands are ruling the minds of key IT decision makers across Indian enterprises, how brand loyalties are shifting, and reasons for the same, along with analysis of various brand strengths across seven potential industry verticals.
Labels:
Awards,
Brands,
Feature,
November 2009,
PC Quest
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