(click on image for full view)If we offer some product and service, we want to get the word out. Mostly we want that only those who might be genuinely interested should get to know. We are also interested in controlling the rate of interest generation to match the rate of production. If more people get interested than we can handle, the demand with suffer. Similarly if not enough people get interested, the supply would suffer.
The advantage of online campaigns is that these are more targetable and more measurable than advertising campaigns in traditional mediums. Because they are more fine tunable, they are usually more cost effective too. While most online campaigns used to focus on placements in various high traffic websites (clicks or impressions) and in search engines (organic or inorganic), there is a growing realization that one way communication might not be cutting it anymore.
First with blogs and then with presence in social networking sites, businesses are appreciating the value of direct interaction with their customers.
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